_________ is seeing things on the basis of personal experience and values

Fill in the blank with correct word

Ethnocentrism

Communication & Mass Media

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You take a trip to Switzerland, and assuming they speak English you engage in communication with locals. What would you expect to happen?

a. They will understand your conversation because little is determined by context. b. They will not understand you because although they speak English theirs is shaped by their culture. c. They will not understand you because they do not use reasoning to communicate. d. They will understand you because their understanding resides in their physical environment.

Communication & Mass Media

The "spotlight effect" refers to ____

A) people paying no attention to your speech
B) being nervous because you are illuminated by a spotlight
C) thinking the audience is observing you more carefully than they really are
D) focusing too much on one aspect of your speech

Communication & Mass Media