The product positioning strategy based on a category or type of product is the positioning approach of:

A) product user
B) product class
C) use or application
D) cultural symbol

B

Business

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The board of directors of Consolidated Freight, Inc., are concerned about the potential for financial mismanagement by executives of the firm. In order to obtain more information about the firm's internal financial reporting processes, the board of directors would most likely rely on the:

a. compensation committee. b. shareholder committee. c. development committee. d. audit committee.

Business

A natural consequence of the effects of realized liquidity risk across several institutions is the ability to recognize capital gains on the sale of assets in the attempt to generate cash.

a. true b. false

Business