"T" in the SMART goals stands for:

An examination of a creative message and the physical design of an advertisement or other marketing communication piece is a(n):

A) respondent behavior evaluation B) online evaluation metric C) message evaluation D) message synthesis

When rejecting an idea because it is not in your company's best interests,

A) ensure that most of your message focuses on the rationale for your decision. B) use a direct plan and avoid any buffers. C) mention all reasons, both strong and weak. D) prevent unnecessary communication by giving no reason. E) refer just to "company policy" as a rationale, rather than giving specific reasons.