Producers benefit from using intermediaries because they ________
A) offer greater efficiency in making goods available to target markets
B) bring a fresh point of view to strategy development
C) eliminate risk
D) are generally backlogged with orders
E) refuse to store products for longer than a few days
A
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When a licensee is the buyer's agent, the licensee will tell others:
A: As soon as possible; B: After the offer has been presented and accepted; C: When the loan is funded; D: After the licensee receives his commission.
The worth in monetary terms of the economic, technical, service, and social benefits a customer firm receives in exchange for the price it pays for a market offering is (a) _______
a. business market management b. business market c. business marketing d. customer value in business markets