Why might demographic segmentation be the most common type of segmentation?
What will be an ideal response?
Demographic segmentation is often based on observable features, making demographic segmentation easier than other types.
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The term "breakeven after-tax cash flow" represents:
a. A pessimistic estimate in a typical scenario analysis. b. An optimistic estimate in a typical scenario analysis. c. The amount of after-tax cash flow needed to generate a return equal to a project's IRR. d. The cash flow needed to generate an IRR of zero. e. The minimum annual after-tax cash inflows needed for an investment project to be deemed acceptable in a present-value sense
Economic integration was at 10 percent at the beginning of the twentieth century; today, it is approximately 50 percent
Indicate whether the statement is true or false