Cost per rating point (CPRP) is the:
A) number of people, households, or businesses who are exposed to a media vehicle or message schedule at least once during a given time period
B) measure of the impact or intensity of a media plan
C) relative measure of the efficiency of a media vehicle relative to a firm's target market
D) average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period
C
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Recently a company brought a miniature version of its cereal bars to market. The nugget-sized product was very successful because it was not messy. Another company then introduced a similar product under its own brand
Mini-cereal bars are most likely in the ________ stage of their product life cycle. A) introduction B) youth C) growth D) maturity E) extension
Define value chain and explain the difference between a firm value chain, an industry value chain, and a value web
What will be an ideal response?