People typically judge the reality of media messages by:

a. assessing if something could actually happen
b. assessing if the information is something they can use in their everyday lives
c. whether or not they feel close to a character
d. all of the above

d. all of the above

Communication & Mass Media

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Honda Town, a major marketing company, was under intense public scrutiny last year because of major scandals in financial reporting. Which key theme should be addressed in its annual report to explain all the allegations?

a. Corporate governance andaccountability b. Candor and completeness c. Environmental sensitivity and conciseness d. Accountability and environmental sensitivity

Communication & Mass Media

When it is necessary to apply standards and make decisions between two real choices with differing values of good and bad, it is:

A. An ethical issue B. An ethical dilemma C. Intolerance D. Dishonest E. None of the above

Communication & Mass Media