Which of the following statements about brand equity is NOT true?
A) Brand equity means a brand has customer loyalty.
B) Brand equity refers to the brand's value to an organization.
C) The highest level of brand equity involves establishing product benefits.
D) Brand equity gives a firm the power to capture and hold onto a larger share of the market and to sell at prices with higher profit margins.
E) Brand equity can provide a competitive advantage.
C
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The use of RFID (radio frequency identification) is an alternative to the Universal Product Code (UPC)
Indicate whether the statement is true or false
The Excel LP model for this scenario shows the following sensitivity report for the variable cells . Comment on the salient features
Final Reduced Objective Allowable Allowable Cell Name Value Cost Coefficient Increase Decrease $C$2 Newspaper 0 -1000 5000 1000 1E+30 $D$2 Radio 13.76 0 3000 333.3333333 500 $E$2 Twitter 0 -800 700 800 1E+30 $F$2 Facebook 4 0 200 1E+30 2