Which of the following is true regarding the impact of global competition on the business activities in the marketplace?
A. It has shifted the focus in the marketplace from a consumer's market to a seller's market.
B. It has improved the financial position of domestic industries.
C. It has put more power in the hands of the customer
D. It has shifted the focus away from the performance quality of a product.
E. It has limited the choices of the consumers
Ans: C. It has put more power in the hands of the customer
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Mckelvey Inc., a U.S. - based cosmetics manufacturer, promotes its products using the same price value, composition, and advertisements irrespective of the target market location. In this case, the company is utilizing ________
A) contract manufacturing B) export marketing C) intermediary selling D) export selling
Mission statements become simply cosmetic additions to brochures, reports, lobby exhibits, speeches, and other communications if they do not have which one of the following?
A. Clear and concise wording D. Government enforcement B. Effective illustrations E. Good employee benefits C. Management commitment