The technique that illustrates how customers perceive existing products, not only in relation to one another, but along a spectrum of product attributes is called ________

a. market segmentation
b. perceptual mapping
c. repositioning
d. target marketing

b

Business

You might also like to view...

If the salesperson that negotiated and wrote the listing agreement dies, then the listing is terminated by death.

a. true b. false

Business

In contraction defense, the leader stretches its domain over new territories through market broadening and market diversification

Indicate whether the statement is true or false

Business