Which of the following statements is true about marketing research firms?
a. Standardized research firms offer brand name testing as their only service.
b. Customized research firms include data made or developed from a common data pool or database
c. Syndicated business services offer all types of general services
d. A database established through optical scanner methods is an example of syndicated business services
e. Market research firms are susceptible to company regulations and politics
Answer: d. A database established through optical scanner methods is an example of syndicated business services
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With respect to core business processes, the ________ process includes all the activities involved in developing and launching high-quality products quickly and within budget
A) market-sensing B) new-offering realization C) fulfillment management D) customer acquisition E) customer relationship management
Words like all and worst are considered "extreme absolutes."
Indicate whether the statement is true or false