Describe each of the value chain activities that can be converted into a competitive advantage, as proposed
by Michael Porter.
What will be an ideal response?
In his book, Competitive Advantage, Michael Porter identified five primary activities (inbound logistics,
operations, outbound logistics, marketing and sales, and service) and four support activities (infrastructure, human
resource management, technological development, and procurement).
•Inbound logistics-Access to unique production materials
•Operations-Unique manufacturing process; Unique service delivery process
•Outbound logistics-Shipping products out of organization
•Marketing and sales-Marketing and selling products
•Service-Providing service before, during and after the sale
•Infrastructure of firm-Managing organization, including planning, finance, and legal affairs
•Human resource management-Recruiting and training managerial talent
•Technological development-Leveraging technical expertise to develop innovative products
•Procurement-Purchasing materials
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True or false: Online buying is favored by organizational markets because of the cost savings associated with the timely information that comes from buying online.
True False
Which product-selling strategy would most likely be LEAST effective for selling Green Grain?
A) focusing on creating new markets B) developing new expectation levels C) establishing new standards D) stressing brand superiority E) changing habits