Companies use _________________ to collect data from the external labor market before establishing an internal pay structure.

A. skills based pay
B. market pricing
C. reputation metrics
D. skills pricing

Ans: B. market pricing

Business

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Brand personality analysts identified the popular music channel MTV as daring, spirited, and highly imaginative. As per Jennifer Aaker's research, which of the following brand personality traits best suits MTV?

A) excitement B) sincerity C) competence D) ruggedness E) sophistication

Business

Who determines the particular objectives in a management by objectives (MBO) appraisal system?

A) employees B) supervisors C) both employees and supervisors D) board of directors

Business