In the BCG growth-share matrix, question marks refer to products or businesses with a ________
A) low market share in a niche market
B) low market share in a market with high growth prospects
C) greater market share than all their competitors combined in a saturated market
D) high market share in a market with a high growth rate
E) low market share in a market that is set to shrink significantly
B
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Perceived customer value is determined by ________
A) subtracting relative cost of purchase from relative performance B) adding performance to enhancement value C) dividing product performance by average performance D) dividing product performance by the number of customers E) comparing the price-performance matrix entries
Leonard Wolf is told by his employer that his position has been eliminated and is offered a position below one of the people who now report to him. What is this called?
A) Wrongful dismissal B) Constructive dismissal C) Just cause dismissal D) Unjust dismissal E) Just cause transfer