Distinguish between owned media and earned media with examples
What will be an ideal response?
ANSWER: The purpose of owned media is to develop deeper relationships with customers. A brand's Facebook presence, YouTube channel, Twitter presence, Pinterest presence, and presence on other social platforms constitute owned media. Additional content such as videos, webinars, recommendations, ratings, and blog posts are also considered owned media since they are sharable on social media platforms. In an interactive space, media are earned through word of mouth or online buzz about something that brand is doing. Earned media include viral videos, retweets, comments on blogs, and other forms of customer feedback resulting from a social media presence. When consumers pass along brand information in the form of retweets, blog comments, or ratings and recommendations, this is an example of earned media.
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A joint-and-one-half survivor annuity covers two people, but the annuity payments are cut in half at the death of the first annuitant
Indicate whether the statement is true or false
A small, newly listed technology company is most likely to be listed on
A) AMEX. B) NYSE. C) Nasdaq National Markets. D) Nasdaq Capital Markets.