Survey questions that ask a follow up question based on the previous response are called _____
A) random questions
B) branching questions
C) targeted questions
D) convenience questions
E) sample questions
Answer: B
Explanation: B) If you choose an online survey format, you have the option to construct some of these questions as branching questions—questions that lead respondents to different topics depending on how they answer. For example, the yes/no question "Have you used a learning management system (LMS) for training in any of your prior work experiences," might branch into two paths.
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Identify the key reason for picking a particular channel system
A) To differentiating your product or service from the competition. B) To follow competition's strategy. C) By considering the inexpensive nature of the distribution channel. D) By analyzing the organization's familiarity with the distribution channel.
All of the following are forms of utility created by marketing processes EXCEPT ________
A) form utility B) place utility C) time utility D) possession utility E) price utility