Considering the reliability of traditional media, contrasted with the effectiveness of new technology, creating brand image requires:
A) more use of new communication technologies.
B) less use of communication theories.
C) a blending of old and new communication strategies and technologies.
D) more use of tested communications theories.
E) dropping all traditional methods and shifting to new technology.
C
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Dividends in arrears on cumulative preferred stock
a. never have to be paid, even if common dividends are paid. b. must be paid before common stockholders can receive a dividend. c. should be recorded as a current liability until they are paid. d. enable the preferred stockholders to share equally in corporate earnings with the common stockholders.
As the price of an item increases, the quantity of the item provided to the marketplace will
increase, ceteris paribus. Indicate whether the statement is true or false