Persuasion is the process of

a. helping an audience understand a procedure.
b. encouraginganaudience to think about atopic in a different way.
c. entertaining an audience without being too obvious.
d. changing or reinforcing attitudes, beliefs, and values.

d

Communication & Mass Media

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In experimental design, diffusion refers to

a. people leaving a study b. people changing over time c. a treatment effect spreading from group to group d. a treatment having less and less effect e. a treatment affecting a control group

Communication & Mass Media

Which of the following statements is true about the study of phonology?

A. It includes studying how the words of a language communicate the meaning that one intends to get across in his or her communication. B. It includes studying how the words of a language are pronounced and which units of sounds are meaningful for a specific language. C. It includes studying the rules for combining the words of a language into meaningful sentences. D. It includes the study of how a language is actually used in particular contexts and focuses on specific purposes of language use.

Communication & Mass Media