What does AIDA stand for, when referring to persuasive messages?
A) Action, interest, demand, attention
B) Attention, interest, desire, action
C) Attention, interpersonal, demand, action
D) Action, interest, desire, attention
E) Action, interpersonal, demand, attention
Answer: B
Explanation: B) AIDA refers to attention, interest, desire and action. Your first objective is to encourage your audience to want to hear about your problem, idea, or new product–whatever your main idea is.
Provide additional details that prompt audience members to imagine how the solution might benefit them. Help audience members embrace your idea by explaining how the change will benefit them and answering potential objections. Suggest the specific action you want your audience to take. Include a deadline, when applicable.
You might also like to view...
When developing a questionnaire, to ensure that the information obtained fully addresses all components of the problem, the researcher should ________
A) review components of the problem and the approach B) prepare a set of dummy tables C) have a clear idea of the target population D) all of the above
Which of the following represents a reason for globalizing operations?
A) to improve the supply chain B) to improve operations C) to expand a product's life cycle D) to attract and retain global talent E) all of the above