A speaker should present the central idea of the speech early in the introduction

Strategic planning is the stage between ________ and ________

a. The client pitch and fact gathering b. Fact gathering and creative execution c. Copywriting and art direction d. Concept testing and the big idea

______ is used to confirm propositions of fact by presenting the best-supported reasons in a meaningful order.

a. problem-cause solution pattern b. criteria satisfaction pattern c. reasoning pattern d. statement of reasons pattern