The availability of Big Data allows the decision maker to use the RFM approach successfully by:
a. Incorporating other metrics such as response rate.
b. Creating iso-profit lines.
c. Relating RFM with the concept of customer lifetime value.
d. All of the above
?
Chapter 10
D
Business
You might also like to view...
A recommended group size for brainstorming is about how many members?
A) 2 to 4 B) 5 to 7 C) 8 to 14 D) 15 to 20
Business
The process of managing change in hardware, software, documentation, and measurements best defines
A) critical chain project management. B) PERT. C) configuration management. D) benchmarking.
Business