What is one recommended way PR practitioners can sustain resilience and the ability to bounce back from adversity when pitching media?

a. Practitioners should research media for past interest in the topic or story being
pitched.
b. Practitioners must feel confident in their knowledge of a problem and those are
pitching.
c. Practitioners should be part of a team of specialists who can address the topic from
many viewpoints.
d. Practitioners need to know they have sufficient organizational support for the ideas
they are pitching.

b. Practitioners must feel confident in their knowledge of a problem and those are
pitching.

Communication & Mass Media

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Scientific experiments support the idea that touching a person on the arm increases the chances of getting help from that person. An affiliation explanation for this says that we will help that person because touch can ______.

a. create a momentary bond b. serve as a status reminder c. make us uncomfortable d. indicate friendliness

Communication & Mass Media

At Westco Inc., a mission statement is presented to all new employees promoting its philosophy. It states that all departments should insist on quality performance from one another for the success of the company as a unit. When one unit fails, others will suffer. Which of the following systems approach elements is being promoted in this mission statement?

A. interdependence B. equifinality C. hierarchy D. boundaries/openness

Communication & Mass Media