Diageo PLC, V&S Vin & Spirit AB, and Seagram and other marketers know that Russians consume a great deal of vodka. This type of market segmentation can be classified as:
A) demographic.
B) behavioral.
C) psychographic.
D) occupational.
E) benefit.
B
Business
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In reality, the sequence of the flow of authority of a corporation from the powers granted in the charter of the corporation is from the:
A. CEO to the directors to the stockholders. B. directors to the CEO to the stockholders. C. stockholders to the directors to the CEO. D. CEO to the stockholders to the directors.
Business
In every industry, companies are embedded in a(n) ________, which has a cost structure associated with it that dictates the margins needed to achieve profitability
A) innovator's dilemma B) transaction C) URL D) value network E) digital network
Business