What are the implications of the efficient markets hypothesis for corporate managers regarding accounting earnings?
What will be an ideal response?
Answer: Instead of focusing on accounting earnings, managers should focus on maximizing cash flows.
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In beating ad clutter, repetition can increase brand and ad recall, except when:
A) the ads are put into different media B) competing ads are present C) a celebrity spokesperson is used D) the ad uses a fantasy executional framework
Which of the following statements is true of Six Sigma?
A. The higher the number of "sigmas," the higher the number of errors. B. At Six Sigma, a production process would be 90 percent accurate. C. Six Sigma work standards are based solely on numbers or quotas. D. It is almost impossible for a company to achieve Six Sigma perfection. E. Six Sigma is the modern successor to ISO 9000.