Define the internationalization process' four stages
What will be an ideal response?
Answer: Some companies don't act until events thrust them into the international arena. The internationalization process typically has four stages: no regular export activities; export via independent representatives (agents); establishment of one or more sales subsidiaries; and finally, establishment of production facilities abroad.
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Which of the following statements is true about the chasm in the chasm model?
A) It is the first small crack that appears in the chasm model. B) It appears between pragmatists and conservatives. C) It represents the problem of getting laggards to buy a product. D) Pursuing a thematic niche is one of the approaches that can be used to cross the chasm.
The term ?organizational culture? refers to the
A) set of rules, procedures and structures that make an organization unique. B) interpersonal network linking the organizational members together. C) collection of individuals and personalities who exist in an organization. D) shared beliefs, expectations, and core values of people in an organization.