One of the reasons that more research studies are conducted using questionnaires than using interviews is that
a. questionnaires are more valid than interviews.
b. interviews are not as reliable as questionnaires.
c. coding interview data takes considerable time, effort, and money.
d. questionnaire data is the most likely to be generalizable.
Answer: c
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What will be an ideal response?
Sometimes when we encounter behavior that is unpleasant or unexpected, we assume that something about the person—and not the situation—caused the behavior. In this sense, lay people are most like
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