A bond's yield to maturity is the annualized percentage return of both interest and capital gains or losses if the bond were held until it matured

___________ involves identifying and addressing customer needs, trends, and issues before they occur.

a. Customer due diligence b. Reactive customer monitoring c. Proactive monitoring of customers d. Cognitive mapping

Valerie is charged with assessing her company's external environment as part of a SWOT analysis. Valerie will study her company's

A. pension plan. B. opportunities and threats. C. product specifications. D. strengths and weaknesses. E. sales history.