Answer the following statement(s) true (T) or false (F)

1. Only multinational organizations must be prepared to interact with global stakeholders.
2. To succeed in global public relations, the corporate story must be molded to fit the culture of each country.
3. Media in China is government controlled and access to non-Chinese media is restricted.
4. Non-governmental organizations are increasingly viewed as ineffective advocates for the global middle class.
5. The halo effect is used to describe the impact that introducing a new product to the market can have on company sales of existing products.

1. FALSE
2. TRUE
3. TRUE
4. TRUE
5. FALSE

Communication & Mass Media

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________ are probably the most common sources of information for student speeches

a. Government documents b. Internet websites c. Books d. Magazines and journals

Communication & Mass Media

According to the text, college speech instructors tend to emphasize informative

and persuasive speeches over speeches to entertain. Indicate whether the statement is true or false.

Communication & Mass Media