What are some important factors to consider when evaluating "canned" software?
What will be an ideal response?
Answer: Suggested answer:
When evaluating purchased "off-the-shelf" or "canned" software, the company should consider the following questions:
• How well does the software appear to meet the company's needs?
• Is the software vendor likely to remain in business in the future?
• Does the vendor provide technical support and if so, how?
• How do previous and current users (particularly second-reference users) of the software feel about it?
• Is the software "user-friendly"?
• Is the software "well-documented"?
• Are error messages adequately explained either on the screen or in the documentation?
• Is source code available for custom modifications?
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MyLappie manufactures its laptops according to customers specifications. Customers can place
an order and specify the shape, size, and configuration of the laptop along with the designs of its keyboard. Which of the following product differentiation approaches does MyLappie use? A) quality B) durability C) reliability D) customization
Which of the following is the most important goal that a corporation should strive for?
A) maximize market share B) maximize revenue C) maximize shareholder wealth D) maximize current profits