Comprehensive health insurance typically does not cover custodial care in a nursing home
Indicate whether the statement is true or false
TRUE
Business
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The appearance of physical facilities, equipment, personnel, and communication materials are the tangibles that convey service quality to consumers
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Business
Branding refers to the process of dividing a firm's total customer base into homogeneous clusters in a way that allows management to formulate unique marketing strategies for each group
Indicate whether the statement is true or false
Business