Which of the following answers is the best example of a
purpose statement?
a. To inform the class about horse racing.
b. To persuade the class to invest.
c. To explain why sickle cell anemia more frequently affects
Africans and African Americans.
d. To persuade the audience to become highly involved in the
fight to wipe out AIDS worldwide.
e. To tell the class about your favorite musical artists.
c
Communication & Mass Media
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_____________ is a common PR activity targeting legislators to influence the content or course of legislation or institutional practices
a. ?lobbying b. ?issue management c. promotion d. propaganda
Communication & Mass Media
A(n) ________ is an evaluation about what's good and bad.
A. action B. belief C. opinion D. value
Communication & Mass Media