Answer the following statement(s) true (T) or false (F)

1.Your content must demonstrate value and quality by outlining not just the features of what you are promoting but also the benefits of those features.
2.In writing marketing copy, it’s often enough just to convince people something is good.
3.A campaign will need to establish a tone of voice that matches the brand’s overall tone.
4.A brand dictionary is a tool that organizations develop over time that defines jargon in user-friendly terms.
5.Thinking of your audience as a large whole can make your copywriting much stronger.

1.true
2.false
3.true
4.true
5.false