Which of the following is a statement of sales objectives, usually based on sales volume?
a. breakeven statement
b. quota
c. order forecast
d. account report
Ans: b. quota
Business
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Which global marketing expert recommends an organization design based on a "global superstructure" that views the world in terms of 30 regions?
A) Paul Krugman B) Kenichi Ohmae C) Tom Peters D) Michael Porter E) Kazuo Inamori
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Harley-Davidson promotes its motorcycles with images of independence, freedom, and power. Harley-Davidson has created a ________
A) motive B) life-cycle stage C) self-concept D) brand personality E) self-actualization need
Business