Define promotion, advertising and publicity
What will be an ideal response?
Promotion is the use of advertising and publicity to get a business's marketing message out to its customers. Publicity is free mentions of the business in newspapers and magazines or on radio and TV stations. An advertisement is a paid announcement that the business's product or service is for sale. Examples of advertising include television commercials, billboards, and magazine ads.
You might also like to view...
Which of the following statements is true regarding the rugby approach to new product development?
A) The team handling new product development is closely controlled by the top management. B) The new product development process is a linear process where different stages take place sequentially. C) Different teams of experts handle the product development during different stages of the process. D) Members of the development team stay in close touch with external market conditions and continually learn from each other.
The remedy of reformation
a. applies only when money damages are inadequate. b. can be used to correct mistakes in the original contract. c. is available only if fraud is involved. d. is a commonly used remedy.