Sally purchased eyeliner in the Sephora store in Oak Park Mall after a salesperson demonstrated it. When it was time for her to purchase more eyeliner she went to Sephora's website, ordered it online and had it mailed to her. Later, Sally was again in the Sephora store and wanted to buy eyeliner again, but couldn't remember the exact color she wanted. The salesperson was able to look at Sally's past purchase and identify exactly what Sally had purchased in the past. This is an example of ______ retailing
a. expert
b. omnichannel
c. digital
d. facilitated
e. brick
Answer: b. omnichannel
Business
You might also like to view...
_______ is keeping costs low enough to achieve profits while pricing products at levels that are attractive to consumers.
A. Price control B. Margin maximization C. Total quality control D. Cost competitiveness E. Workforce efficiency
Business
Debentures are backed only by the goodwill of the bond issuer
Indicate whether the statement is true or false
Business