The ________ of business is defined as a concern by business about both its profit-seeking and its non-profit-seeking activities and their intended and unintended impacts on groups and individuals other than management or the owners of a corporation

Managers can run a business with only human and physical resources.

a. true b. false

For a market segment to be viable, it should meet each of the following tests, except:

A) the members of the market segment should be ambiguous B) the market segment must be large enough to be financially viable to market with a separate marketing campaign C) the market segment must differ from the population as a whole D) the market segment must be reachable through some type of media or marketing communications