What is considered the best way to build a sustainable competitive advantage using product excellence?
A) being the first to offer customers desired features, even if competitors can copy them easily
B) positioning the product using a clear, distinctive, desirable brand image
C) having the most features on each model
D) focusing on being cutting edge and continually eliminating older features that are still in use by customers
E) copying the market leader's features, but at a lower cost
Answer: B) positioning the product using a clear, distinctive, desirable brand image
You might also like to view...
A residential real estate closing involves two closings: the loan closing & the sales transaction closing.
a. true b. false
The U.S. Supreme Court case Virginia State Board of Pharmacy v. Virginia Citizens Consumer Council did which of the following?
A. Formed the basis of the modern practice of advertising B. Extended from individuals to organizations the First Amendment protection of commercial speech C. Required corporate commercial speech to be non-misleading D. All of the above E. None of the above