Advice that will keep you out of trouble if you decide to use the demonstration technique in a TV spot includes:
A) puffery is acceptable, so the product can be manipulated to make it look better than it normally does.
B) create the unexpected and delight the audience.
C) strive for an unbelievable benefit message.
D) the demonstration must correspond to actual usage.
E) always have an attractive or handsome actor.
D
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Grengens, a European chocolate manufacturer, received several complaints from customers about the quality of its product when it began selling them in a tropical country. The firm has to repackage its chocolate cars in an extra plastic wrapper to protect it from the heat and dust. Which of the following factors in the local market is most likely to have dictated Gregens' product adaptation in this sentence?
A. political requirement B. economic requirement C. technological requirements D. legal requirements E. climatic requirements
In a real estate transaction, the agent is always a _______:
a. salesperson b. sales associate c. broker associate d. broker