What do Ivy Lee's proponents cite as one of his biggest contributions?
A) He counseled clients that positive public relations begins with performance.
B) He advocated for Barnum's "public-be-fooled" approach.
C) He advocated for Vanderbilt's "public-be-damned" philosophy.
D) He was known as the "father of spin."
A
Business
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In which of the following types of advertising timing patterns do exposures appear evenly throughout a given period?
A) concentration B) pulsing C) flighting D) continuity E) frequency capping
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The origin characteristic means that a scale has an arbitrary zero point
Indicate whether the statement is true or false
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