Thomas knows that his audience members are aware of the tax referendum and he wants his speech to help them understand why it is important for the community schools. What is the purpose of his persuasive strategy?

A. take action
B. weaken commitment
C. conversion
D. strengthen commitment

Answer: D

Communication & Mass Media

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Tamara is speaking to a group of senior citizens to encourage them to attend daily fitness classes, which they have been reluctant to do. This persuasive speech type is one to

a. arouse. b. convince. c. stimulate. d. actuate.

Communication & Mass Media

Which of the following hypotheses indicates a positive relationship between variables?

a. H: As verbal interaction decreases, uncertainty increases in initial interactions. b. H: Young adults will activate more stereotypes in intergenerational interactions than will older adults. c. H: The more frequently parents talk with their teenagers about sex, the less frequently teenagers engage in risky sexual behavior. d. H: Increased exposure to Public Service Announcements about childhood obesity is associated with increased positive attitudes toward exercise among adolescents.

Communication & Mass Media