Because Numi Organic Tea has identified more than one target market, for example "eco-moms," college students, and family travelers, they should be particularly aware of the ____, which helps explain how consumption patterns differ at different stages determined by a combination of age, marital status, and the presence or absence of children.
a. Family life cycle
b. 80/20 principle
c. Undifferentiated targeting strategy
d. Targeting strategy
Ans: a. Family life cycle
Business
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According to Michael Porter, ________ is based on a firm's decision to carry out a limited number of activities related to delivering a limited product or service
A) needs-based positioning B) variety-based positioning C) access-based positioning D) global network positioning
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Repatriated managers experience change and uncertainty as they adjust to returning home after a foreign assignment
Indicate whether the statement is true or false
Business