Motivational or "borrowed interest" devices—such as the presence of cute babies, frisky puppies, popular music, or provocative sex appeals—are often employed to attract attention and raise involvement with an ad

Which technology is used to manage identity access management by building trust relationships between organizations?

A. Single sign-on B. Multifactor authentication C. Federation D. Biometric authentication

In which step of the selling process are salespeople most likely to take advantage of multimedia technologies to support their verbal message?

A) prospect B) preapproach C) follow-up D) qualify E) sales presentation