Pfizer is a large pharmaceutical company that has dramatically increased its direct-to-consumer television advertising of prescription drugs
However, Pfizer has stringent in-house ad review procedures, including reviews by agency and client attorneys. Pfizer is concerned that any claim made in an ad is verifiable and that the ad is executed in good taste. What type of advertising self-regulation does this illustrate?
A) industry self-regulation
B) self-discipline
C) self-regulation by community groups
D) mandatory self-regulation
E) voluntary self-regulation
B
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Identify a step that should be taken to overcome the flaws of the instructional system design model.
(a) A systematic training design should be used to increase the benefits that can be realized. (b) The training design process should be completely rigid to meet business needs. (c) Each step of the training design process should be performed separately. (d) The introduction of new technologies should focus on the application of the training design model.
In ________, branded materials become component parts of other branded products
A) family branding B) aggregated branding C) umbrella branding D) manufacturer branding E) ingredient branding