Which of the following is a basic role of packaging in distribution?
I. Identify the product.
II. Contain and protect the product.
III. Contribute to physical distribution efficiency.
IV. Be an important part of the marketing program.
A) I, II, III and IV
B) II, III and IV only
C) I, II and III only
D) I, II and IV only
E) none of the above
C
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In her proposal to management, Stephanie suggests creating a variety of new services that will help Spa World satisfy unrecognized needs. Spa World's investors are skeptical
Some point out that Spa World customers have never purchased these services in the past, nor have they asked for them. Which of the following is the best reply Stephanie could offer to this objection? A) When a new product or service is introduced into the market, other companies often find ways to improve on that product or service. B) With proper attention to cost control, Spa World's expenditures on these services could be only a small portion of Spa World's overall budget. C) Effective market research can identify customers' underlying needs and measure their interest in new products and services that meet those needs. D) The costs of servicing some customers can be so high that a business can be more profitable by ending the relationship with those customers. E) Organizations that offer new products and services often need to spend resources explaining features and benefits to customers who are unfamiliar with those products and services.
Explain the essential purpose of a business and how value chain can support that purpose
What will be an ideal response?