All of the following are critical things required for social media marketing to be successful, EXCEPT:

A. Capture interest amongst general internet traffic
B. Increase customer engagement with the organization
C. Turn interest and engagement into sales
D. Build active customer trustworthiness
E. Build active customer loyalty

Ans: D. Build active customer trustworthiness

Business

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What is one of the major advantages to using point-of-purchase promotions?

a. its ability to create long-term relationships with intermediaries b. its ability to create long-term relationships with customers c. the fact it has a captive audience d. its low costs

Business

ColaBlue, a soft drink manufacturer, is sued by an environmental group for not meeting certain safety standards in its waste disposal. ColaBlue remedies the problem by adding higher-grade filters and purifiers

Which of the following actions by ColaBlue would constitute a public-relations effort to address the effects of the lawsuit and the consequent damage to its brand image? A) having well-trained personnel at retail outlets to explain the different ranges of products the company provides B) tying in with local restaurants to promote exclusive sales of ColaBlue soft drinks C) lowering prices of ColaBlue's products in the short term D) holding a press conference to explain the remedial steps that ColaBlue has taken E) making new advertisements for ColaBlue products and sponsoring shows on television

Business