Compare and contrast the structure and uses of exploratory research and descriptive research
What will be an ideal response?
Exploratory research can be used to generate ideas for future strategies or just to get a better handle on a problem a firm is experiencing with a product. These studies are usually small in scale and less costly than other research techniques. Exploratory research typically is qualitative, meaning that the results of the research project tend to be nonnumeric. The results might be verbal or visual information about consumers' attitudes, feelings, and buying behavior in the form of words rather than numbers. Descriptive research often follows exploratory research. Descriptive research is much more systematic, probing into a specific marketing problem and basing its conclusions on a much larger sample of participants. Descriptive research is quantitative, meaning that results are expressed in numerical terms such as averages, percentages, or other statistics summarizing results from a large set of measurements.
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Kapital, Inc has prepared the operating budget for the first quarter of the year
The company forecast sales of $45,000 in January, $55,000 in February, and $65,000 in March. Variable and fixed selling and administrative expenses are as follows: Variable Expenses: Power cost (20% of sales) Miscellaneous expenses: (10% of sales) Fixed Expenses: Salary expense: $6,000 per month Salaries expense: $5,000 per month Depreciation expense: $1,400 per month Power cost/fixed portion: $600 per month Miscellaneous expenses/fixed portion: $1,200 per month Calculate total selling and administrative expenses for the month of January. A) $27,700 B) $33,700 C) $13,500 D) $30,700
A divorce recognized by the law of a state whereby neither party is blamed for the divorce is known as a(n) ________
A) annulment B) pro se divorce C) no-fault divorce D) at-fault divorce