Most companies handle export operations in-house

The strength of association is measured by the coefficient of determination

Indicate whether the statement is true or false

A ________ design to measure the effectiveness of a test commercial for Sears would be implemented as follows. Respondents are recruited to central theater locations in different test cities

At the central location, respondents are first administered a personal interview to measure, among other things, attitudes toward the store (O1). Then they watch a TV program, the respondents are again administered a personal interview to measure attitudes towards the store (O2). The effectiveness of the test commercial is measured as O2 - O1. A) one-shot case study B) pretest-posttest control group C) static group D) one-group pretest-posttest