Customers need to buy something in order to play a game like McDonald's Monopoly Game

Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public relations because ________

A) public relations doesn't require evaluation B) third-party endorsement multipliers are arbitrary C) it doesn't address whether the audience took desired actions D) A and C E) B and C

Which of the following skills was rated as most important in the

survey of speaking skills conducted by the textbook's authors? a. Overcoming/reducing nervousness/stage fright b. Understanding and adapting to your audience c. Organizing your presentation d. Keeping your audience interested e. Beginning and ending your presentation