If a firm does not use an ERP, the best way to mitigate the risk of the destruction of master data is to
A) implement backup and disaster recovery procedures.
B) use an ERP.
C) proper segregation of duties.
D) use multiple master data files.
Answer: A
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Vitamin drinks are in the growth stage of their product life cycle. This means that promotion for vitamin drinks most likely focuses on ________
A) encouraging trial through sales promotion B) creating public awareness through public relations C) encouraging customers to switch brands through sales promotion D) stressing product benefits through advertising E) using competitive-parity strategies
A user using an OLAP query (based on the dimensionally modeled data set that contains the Generic Retailer dimension PRODUCT) can drill down from ProductBrandID to ProductID
Indicate whether the statement is true or false