Can corporate Web sites function as a useful media relations tool?
A) No, because journalists mistrust them.
B) Yes, because journalists always look for the easiest route to the story.
C) No, because editors require their staff to research their own stories.
D) Yes, because journalists use them to retrieve news releases, media kits and photographs.
E) It depends on whether the public relations professional makes an advance "pitch."
Answer: D
Communication & Mass Media
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The practice of record labels bribing disc jockeys (DJs) to play their records is known as:
a. ?fines b. penalties c. royalty fees d. ?payola
Communication & Mass Media
Communication systems theory examines the mass communication process as composed of interrelated parts that work together to meet some goal
Indicate whether the statement is true or false
Communication & Mass Media